The Allstate Purple Purse Foundation

Financial abuse is the most common form of domestic violence, yet many Americans don’t even know what it is. The Allstate Purple Purse Foundation is on a mission to change that. So they teamed up with Leo Burnett and six different artists throughout the US to create custom street murals, each containing a hidden message about financial abuse that could only be revealed when an Instagram filter was applied.

All artist outreach, coordination and contract negotiations done by me.